“Give it a try. You do not need to know it yet.”
Make starting feel easy. Speak to someone directly.
THE VAKKLIK BRAND
Recognisable. Down to the last click.
One brand across app and website. Clear blue, direct language and a learning experience that invites you to try.
01
The logo
The recognisable app icon is the starting point. Give the logo space; keep its proportions.
vakklik.
vakklik.
02
The colours
App blue leads. Midnight provides contrast; cool white gives breathing room.
Tap a colour to copy its code.
03
Type & character
Inter. Direct, accessible and clear. Confident headings, readable explanations.
INTER / 700–800
Make it click.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
INTER / 400–500
Everyone starts somewhere.
We explain, encourage and help you move forward. No complicated language to sound clever. Just clear explanations that make sense.
04
How Vakklik moves
Motion follows the action. A connection closes, a path grows and a next step appears.
05
A world that lights up
Tangible objects, midnight blue and light. One action makes a visible difference. This campaign image is included in the brand kit.
06
How Vakklik sounds
Curious, clear and encouraging. We help someone take one more step.
“The circuit is closed. Now current can flow.”
Explain what happens and why. Use everyday words.
“That is the click. On to your next discovery.”
Name what someone understands. Leave room for mistakes.
Example copy for the website, lesson feedback and communications.
One brand. Multiple languages.
The logo, blue and character stay the same. Write naturally in each language: meaning and feeling come before a literal translation.
Ready to work with.
The brand kit contains logos, colour codes, Inter, the campaign image and the updated brand guide.
Download the brand guideCuriosity comes first. We invite people to try, make mistakes understandable and reveal the next step.
YOUR NEXT CLICK
Are you
in?↗
Your curiosity is a good place to start. Leave your email to hear when Vakklik is ready for your first lesson.
Still in testing. No release date promised.Put me on the list.
One small step towards something new.